Vibe magazine with 50 cent8/24/2023 Taken in and raised in Queens, N.Y., by his grandparents, he went into street sales of crack himself at the age of 12. He was raised without a father his mother, a drug dealer, was killed mysteriously when he was 8 years old. What’s given him such gravitas in rap culture is the depth of his immersion in the life that hip-hop recognizes and validates.Ī product of urban America, 50 is a survivor in the literal sense. Now he’s performing before millions of white kids, but that’s not who made him - 50 Cent’s a gangsta rapper who’s become a pop phenomenon.”įor a growing fan base, 50 Cent is a symbol of survival, the kind of symbol hip-hop has embraced as indicative of its own ability to survive despite the odds. They’re defining the tone of the radio and MTV. ![]() Look at the history of hip-hop marketing it’s always, always about how ghetto communities react to the music. “The suburbs follow the streets 100 percent. “The biggest reason for 50 Cent’s emergence has been a successful guerrilla marketing campaign,” she said. “What’s unusual is that 50 Cent is a combination, the convergence of a bunch of factors. The gangsta lifestyle “doesn’t necessarily distinguish him from other people - it’s not unusual for a hip-hop artist to have sold crack,” Berry said. Some say that 50 Cent represents a result of good timing as a renaissance of rap’s most controversial identity. “When 50 links up with, he benefits from the publicity and reputation and the record sales garnered already,” said Boyd, author of “The New H.N.I.C,” - a provocative book suggesting the civil rights era and its icons matter less to African American youth than the sound and style of hip-hop. Dre, one of the foremost producers in the hip-hop game.” He’s affiliated with Eminem, someone who’s impacted the culture as a whole. The ones that do come out gain a lot of attention. Now, whenever a hip-hop record comes out, it’s an event. “The record companies aren’t releasing as many records as in the past. ![]() “There’s a lot of factors in his extraordinary success,” said Todd Boyd, a professor of critical studies at the University of Southern California School of Cinema-Television. There’s been a bit of impatience, people are saying ‘that’s the old guard, we want something new.’ People want to hear a new voice.” “You’ve got Jay-Z, Nas to a certain extent, Busta. “There’s been some people who’ve been at the top of the charts for a while,” said Elizabeth Mendez Berry, a music editor at Vibe magazine.
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